Fruit Bar Snakkumbúðir eftir Olha Takhtarova

Hönnunarverkið Fruit Bar Snakkumbúðir eftir Olha Takhtarova er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.

JárnUmbúðir· 2024

Fruit Bar Snakkumbúðir

eftir Olha Takhtarova

Viðskiptavinur: SOTB and D

Handhafi A' Design Award í járni í flokknum Umbúðir

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #160663

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Fruit Bar Snakkumbúðir

Fruit Bar er umbúðahönnun fyrir línu af náttúrulegum snakkstöngum. Snakkið er búið til úr hnetum, ávöxtum og fræjum, án gervi aukefna. Hver tegund, þar á meðal apríkósu, fíkjur, plómur, döðlur og margávaxta, er sett fram í pakkningu sem mælist 140 sinnum 130 millimetrar. Skær litbrigði í fjólubláu, appelsínugulu, grænu, bláu og rauðu aðgreina tegundirnar í hillunni. Teiknaðar persónur tákna hvern ávöxt og lýsa orku og gleði. Einstakt merki var hannað fyrir hverja vöru til að auðvelda skjóta þekkingu og gefa vörumerkinu vinalega ímynd.

Viðurkenningin

Um A' Design Award í járni

Fruit Bar Snakkumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Fruit Bar Snakkumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Fruit Bar Snakkumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Stærðir og umbúðir: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Merki: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Framleiðslutækni: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Hönnunaráskorun: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Rannsóknir: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Innblástur: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Lengd verkefnis: Poland. The project began in January 2023 and ended in June 2023
Verkflæði: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.