Jian Shan Jian Shui Áfengisumbúðir eftir Jing Chen

Hönnunarverkið Jian Shan Jian Shui Áfengisumbúðir eftir Jing Chen er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2024

Jian Shan Jian Shui Áfengisumbúðir

eftir Jing Chen

Viðskiptavinur: Jing Chen

Handhafi A' Design Award í gulli í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Jian Shan Jian Shui Áfengisumbúðir

Nútímaleg umbúðahönnun er ekki lengur eingöngu einföld virkni til að vernda vörur, heldur er hún áberandi í miðlun umhverfisverndarhugtaka og eflir virði vara. Nýleg hönnunarráðstefna benti á að frammi fyrir vistfræðilegum áskorunum verði grænar umbúðir smám saman að nýrri stefnu, þar sem lífbrjótanleg efni og endurvinnslumiðuð hönnun njóta hylli. Þar að auki er nýsköpun einnig stefna í greininni og hugtök á borð við persónulega sérsníðingu hafa smám saman áhrif á mörk umbúðahönnunar.

Viðurkenningin

Um A' Design Award í gulli

Jian Shan Jian Shui Áfengisumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Jian Shan Jian Shui Áfengisumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Jian Shan Jian Shui Áfengisumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Stærðir og umbúðir: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Merki: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Framleiðslutækni: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Hönnunaráskorun: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Rannsóknir: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Innblástur: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Lengd verkefnis: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Verkflæði: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.