Hönnunarverkið Passion Fruit Bjór eftir Jin Zhang er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2024

Passion Fruit Bjór

eftir Jin Zhang

Viðskiptavinur: Wuhan Sanbu Brand Design

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Hönnunin

Um Passion Fruit Bjór

Árið 2024 er ár drekans í Kína. Vörumerki þessa bjórs heitir „Golden Dragon Spring" og hönnuðurinn lýsir því „drekanum" sem táknar bæði anda vörumerkisins og kínverska andann og verður þannig mikilvægur sjónrænn þáttur í umbúðunum. Um leið er þetta handverksbjór með Passíónuávaxta bragði. Hönnuðurinn notar greinar og lauf Passíónuávaxtarins ásamt hveitiöxum og humla, helstu hráefnunum í bjórgerð, til að skapa lifandi sviðsetningu sem undirstrikar hressandi bragð Passíónuávaxtarins.

Viðurkenningin

Um A' Design Award í bronsi

Passion Fruit Bjór vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Passion Fruit Bjór sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Passion Fruit Bjór fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Stærðir og umbúðir: height 250mm x diameter 80mm
Merki: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Framleiðslutækni: The bottle is made of iron
Hönnunaráskorun: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Rannsóknir: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Innblástur: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Lengd verkefnis: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Verkflæði: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Einkaleyfi: InBev jinlongquan beer (Hubei) Co., Ltd
Liðsmenn: Designer: Jin Zhang
illustration: Jin Zhang