Infinite Borders Vörumerkjaauðkenni eftir Netease Games Art Design Center

Hönnunarverkið Infinite Borders Vörumerkjaauðkenni eftir Netease Games Art Design Center er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í gulli verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

GullGrafík· 2025

Infinite Borders Vörumerkjaauðkenni

eftir Netease Games Art Design Center

Viðskiptavinur: NetEase Games

Handhafi A' Design Award í gulli í flokknum Grafík

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Infinite Borders Vörumerkjaauðkenni

Infinite Borders er vörumerkjaauðkenni fyrir herkænskuleik sem gerist á tímum konungsríkjanna þriggja. Grafík vörumerkisins er unnin úr myndletri nafnsins og úr ferningsnetsáferðinni sem einkennir spilun herkænskuleikja. Svartur, rauður og hvítur, litir sem nutu vinsælda á tímum Han-keisaraveldisins, eru notaðir sem aðallitir. Flatar skrautskriftarpensilstrokur þjóna sem stuðningsþættir. Nútímaleg leturhönnun fullkomnar kerfisbundið og flatt sjónrænt kerfi. Hönnunin er notuð á stafræn veggspjöld, notendaviðmótsskjái og prentað efni, og hana má útvíkka yfir ólíkar miðlunarleiðir án þess að glata sjónrænu samræmi.

Viðurkenningin

Um A' Design Award í gulli

Infinite Borders Vörumerkjaauðkenni vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Infinite Borders Vörumerkjaauðkenni sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Infinite Borders Vörumerkjaauðkenni skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Stærðir og umbúðir: -
Merki: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Framleiðslutækni: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Hönnunaráskorun: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Rannsóknir: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Innblástur: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Lengd verkefnis: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Verkflæði: -
Liðsmenn: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Myndheimildir: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023