Hönnunarverkið Iced Hop Gin Umbúðir eftir Michael Held er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2025

Iced Hop Gin Umbúðir

eftir Michael Held

Viðskiptavinur: Michael Held

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Iced Hop Gin Umbúðir

Bragð gínsins, sem skapast með innrennsli humla og piparmyntu, endurspeglast í sjónrænu útliti þess. Frosinn humlakeila ásamt stirandi uglu fangar ferskt, kalt eðli drykkjarins. Yfirburðir myntunnar endurspeglast í ytri umbúðunum með bláum tónum og stílseruðum ísblómum. Þetta kalda, hreina þema heldur áfram í frostuðu glerflöskunni þar sem málmmiði eflir ískaldu áhrifin. Fínleg frostmynstur og snjókornaskreytingar eru upphleypt á yfirborðið og styrkja ferska þemað. Hvert stak styður við hressandi eiginleika gínsins.

Viðurkenningin

Um A' Design Award í bronsi

Iced Hop Gin Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Iced Hop Gin Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Iced Hop Gin Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Stærðir og umbúðir: 72 mm x 72 mm x 193 mm
Merki: Gin, Infused, iced, owl, hop,
Framleiðslutækni: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Hönnunaráskorun: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Rannsóknir: Not applicable
Innblástur: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Lengd verkefnis: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Verkflæði: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Liðsmenn: Michael Held
Myndheimildir: Images: Photographer tm studios visuelle medien GmbH, 2024.