Piernas Largas Aðalhlutverk: Vínumbúðir eftir Ian Wallace

Hönnunarverkið Piernas Largas Aðalhlutverk: Vínumbúðir eftir Ian Wallace er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2025

Piernas Largas Aðalhlutverk: Vínumbúðir

eftir Ian Wallace

Viðskiptavinur: Piernas Largas

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Piernas Largas Aðalhlutverk: Vínumbúðir

Bókartexti: Piernas Largas er umbúðahönnun fyrir línu af fjórum vínum. Hver flaska ber sitt eigið nafn, hugmynd og myndskreytingu, innblásna af persónum og augnablikum sem eru kunnugleg ungu fólki í Chile. Litríku grafíkinni er ætlað að hefja samræður og gera flöskuna að miðpunkti í félagslegum samkomum. Hver glerflaska tekur 750 ml, er 300 mm á hæð og vegur 710 g. Myndverkið er sett á með endingargóðri hitaskreppuhulstri sem þolir kælingu. Ætlunin er að bjóða upp á leikandi valkost við hefðbundna víni framsetningu.

Viðurkenningin

Um A' Design Award í bronsi

Piernas Largas Aðalhlutverk: Vínumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Piernas Largas Aðalhlutverk: Vínumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Piernas Largas Aðalhlutverk: Vínumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Stærðir og umbúðir: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Merki: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Framleiðslutækni: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Hönnunaráskorun: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Rannsóknir: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Innblástur: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Lengd verkefnis: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Verkflæði: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Liðsmenn: Freelance Designer: Ian Wallace
Myndheimildir: Images: Ian Wallace