Adam And Eve Matvælaumbúðir eftir Antonia Skaraki

Hönnunarverkið Adam And Eve Matvælaumbúðir eftir Antonia Skaraki er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2025

Adam And Eve Matvælaumbúðir

eftir Antonia Skaraki

Viðskiptavinur: A|S Strategy, Branding & Communication

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Adam And Eve Matvælaumbúðir

Umbúðirnar blanda meistaralega saman frásögn, list og hefð. Innblásnar af bæði biblíusögunni og Ódysseiu Hómers heiðra þær hina tímalausu hefð sólþurrkaðra fíkna. Gamaldags grasafræðimyndir vekja tilfinningu fyrir könnun og uppgötvun og sameina list og vísindi með vísun til dagbóka fornra leiðangursmanna. Hönnunin fagnar gjöfum náttúrunnar og snilligáfu mannsins og skapar ríkulegt samband milli sögu, arfs og varðveisluhandverks. Þessar umbúðir umbreyta einföldum ávexti í sögu forvitni, listfengi og hefðar.

Viðurkenningin

Um A' Design Award í silfri

Adam And Eve Matvælaumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Adam And Eve Matvælaumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Adam And Eve Matvælaumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Stærðir og umbúðir: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Merki: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Framleiðslutækni: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Hönnunaráskorun: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Rannsóknir: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Innblástur: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Lengd verkefnis: The project started in January and finished in August. It hit the US markets in September.
Verkflæði: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.