Hönnunarverkið Brown Brothers Limited Edition Aðalhlutverk: Umbúðir fyrir vínflösku eftir Yiqi Tang and Zona Yuechen Guan er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.
JárnUmbúðir· 2025
Brown Brothers Limited Edition Aðalhlutverk: Umbúðir fyrir vínflösku
eftir Yiqi Tang and Zona Yuechen Guan
Viðskiptavinur: Brown Brothers
Handhafi A' Design Award í járni í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #164761Hönnunin
Um Brown Brothers Limited Edition Aðalhlutverk: Umbúðir fyrir vínflösku
Bókartexti: Brown Brothers Limited Edition eru umbúðir hannaðar fyrir freyðandi ávaxtakennt moscato-vín. Línan nær yfir þrjár útgáfur sem tákna morgun, rökkur og miðnætti. Ilmandi blek er notað á hverja útgáfu, þannig að ilmur sem passar við valda stund losnar. Skær litir og líflegt mynstur minna á suðræna sumarveislu og hugmyndina um endurfundi. Flaskan er í hefðbundinni 750 ml stærð, gerð úr endurvinnanlegu gleri og prentuð með endingargóðri hágæða grafík. Markmiðið var að gera umbúðirnar aðlaðandi bæði fyrir sjón og lykt.
Viðurkenningin
Um A' Design Award í járni
Brown Brothers Limited Edition Aðalhlutverk: Umbúðir fyrir vínflösku vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Brown Brothers Limited Edition Aðalhlutverk: Umbúðir fyrir vínflösku sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Brown Brothers Limited Edition Aðalhlutverk: Umbúðir fyrir vínflösku er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Stærðir og umbúðir
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Merki
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Framleiðslutækni
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Hönnunaráskorun
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Rannsóknir
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Innblástur
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Lengd verkefnis
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Verkflæði
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Liðsmenn
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Myndheimildir
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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