Yummy Ip Myndskreyting eftir Du Qingyu and Zhang Jun

Hönnunarverkið Yummy Ip Myndskreyting eftir Du Qingyu and Zhang Jun er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2025

Yummy Ip Myndskreyting

eftir Du Qingyu and Zhang Jun

Viðskiptavinur: Joy Studio

Handhafi A' Design Award í bronsi í flokknum Grafík

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Litir

Hönnunin

Um Yummy Ip Myndskreyting

Þessi myndasería er innblásin af því að fanga einfaldar gleðistundir daglegs lífs. Litasamsetníngin er hönnuð til að skapa kátlegt andrúmsloft og vekja gleðitilfinningar fólks. Ást persónanna á mat kemur fram í andlitsbrigðum þeirra og líkamsbreytingum þegar þeir halda á mat. Þessa myndaserín má nota í vörumerkjakynningu og á vöruumbúðum til að efla vörumerkjaþekkingu og mæta tilfinningalegum þörfum notenda.

Viðurkenningin

Um A' Design Award í bronsi

Yummy Ip Myndskreyting vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Yummy Ip Myndskreyting sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Yummy Ip Myndskreyting fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Stærðir og umbúðir: Image size 1800Pixels x 1800Pixels
Merki: character design, food, colorful, illustration, happiness
Framleiðslutækni: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Hönnunaráskorun: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Rannsóknir: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Innblástur: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Lengd verkefnis: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Verkflæði: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Liðsmenn: Du Qingyu
Zhang Jun
Myndheimildir: Du Qingyu