Grovehood Collective Vörumerkjahönnun eftir Cansu Dagbagli Ferreira

Hönnunarverkið Grovehood Collective Vörumerkjahönnun eftir Cansu Dagbagli Ferreira er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2025

Grovehood Collective Vörumerkjahönnun

eftir Cansu Dagbagli Ferreira

Viðskiptavinur: Cansu Dagbagli Ferreira

Handhafi A' Design Award í silfri í flokknum Grafík

56,036

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #168860

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Grovehood Collective Vörumerkjahönnun

Grovehood Collective vinnur með umhverfisvænum smábýlum að því að skapa gagnsætt vörumerki fyrir aukahreint ólífuolíu í Hollandi. Sjónræna vörumerkjaímyndin jafnar hefð og nútímalegt yfirbragð og leggur áherslu á áreiðanleika og rekjanleika. Merkimiði innblásinn af fortíðinni með sérsniðnum skurðarsmáatriðum og fágaðri leturhönnun endurspeglar handverk og sýnir allar upplýsingar um uppruna ólífanna. Táknið með ólífunni og sporbrautum heiðrar tileinkun fjölskyldurekinna búa sem allur heimur þeirra snýst um þennan ávöxt, á meðan jarðneskt litaval undirstrikar náttúrulegan uppruna vörunnar og myndar samræmt umbúðakerfi.

Viðurkenningin

Um A' Design Award í silfri

Grovehood Collective Vörumerkjahönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Grovehood Collective Vörumerkjahönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Grovehood Collective Vörumerkjahönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Stærðir og umbúðir: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Merki: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Framleiðslutækni: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Hönnunaráskorun: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Rannsóknir: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Innblástur: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Lengd verkefnis: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Verkflæði: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.