Hönnunarverkið Plastic Heart Aðalhlutverk: LED margmiðlunarlistainnsetning eftir SuKang You er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Sýndar- og stafrænar listaverkauppsetningar.
BronsStafrænar uppsetningar· 2025
Plastic Heart Aðalhlutverk: LED margmiðlunarlistainnsetning
eftir SuKang You
Viðskiptavinur: SuKang You (Hongik University)
Handhafi A' Design Award í bronsi í flokknum Stafrænar uppsetningar
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Staðfesta verðlaunastöðu fyrir #169578Hönnunin
Um Plastic Heart Aðalhlutverk: LED margmiðlunarlistainnsetning
Bókartexti: Plastic Heart er margmiðlunarlistainnsetning á almannafæri sem sýnir á myndrænan hátt umhverfisvána sem stafar af plastúrgangi. Listaverkið birtist í formi hjarta sem er byggt úr litríkum plastbrotum, sem slær í jöfnum takti líkt og lifandi líffæri. Skapandi gervigreind og taugageislasviðstækni (neural radiance field) voru notuð til að útbúa þrívíddarmyndefnið, sem síðan var fágað með stafrænni myndvinnslu og eftirvinnslu hreyfimynda. Myndbandið er útbúið í fjórtán skjáhlutföllum fyrir stórar sýningar á almannafæri. Hjartað gæti tilheyrt manni, dýri eða jörðinni sjálfri.
Viðurkenningin
Um A' Design Award í bronsi
Plastic Heart Aðalhlutverk: LED margmiðlunarlistainnsetning vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Plastic Heart Aðalhlutverk: LED margmiðlunarlistainnsetning sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Plastic Heart Aðalhlutverk: LED margmiðlunarlistainnsetning fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
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- Einstakar eiginleikar
- Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
- Stærðir og umbúðir
- Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
- Merki
- Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
- Framleiðslutækni
- Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
- Hönnunaráskorun
- The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
- Rannsóknir
- Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
- Innblástur
- Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
- Lengd verkefnis
- Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
- Verkflæði
- Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
- Myndheimildir
- Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
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