Hönnunarverkið Globally Made in Egypt Vörumerkjaherferð eftir Moataz Mohamed er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í járni verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.
JárnAuglýsingar· 2025
Globally Made in Egypt Vörumerkjaherferð
eftir Moataz Mohamed
Viðskiptavinur: Samsung Electronics Egypt
Handhafi A' Design Award í járni í flokknum Auglýsingar
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Staðfesta verðlaunastöðu fyrir #171305Hönnunin
Um Globally Made in Egypt Vörumerkjaherferð
Nýjasta herferð Samsung sameinar þjóðaranda, íþróttaafburði og háþróaða tækni til að endurstaðfesta forystu sína í nýsköpun á sjónvarpssviðinu. Með Ahmed El Gendy í aðalhlutverki leggur herferðin áherslu á hraða, nákvæmni og gæði, eiginleika sem framúrskarandi íþróttamenn og gervigreindardrifin sjónvörp Samsung eiga sameiginlega. Með kraftmiklum sjónrænum áhrifum og grípandi frásögn sýnir herferðin skuldbindingu El Gendy og Samsung til ágætis. Framleidd á heimsvísu í Egyptalandi endurspeglar hún árangur í heimsklassa og endurskilgreinir áhorfupplifunina.
Viðurkenningin
Um A' Design Award í járni
Globally Made in Egypt Vörumerkjaherferð vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Globally Made in Egypt Vörumerkjaherferð sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Globally Made in Egypt Vörumerkjaherferð er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Samsung’s latest campaign celebrates national pride, sports excellence, and technological innovation, solidifying its status as the number one global Television brand made in Egypt. With Ahmed El Gendy as the campaign’s ambassador, the message emphasizes precision, speed, and exceptional quality—qualities that define both Samsung’s Artificial Intelligence powered Televisions and elite athletes. The visuals seamlessly incorporate Gendy, creating an engaging and immersive experience that highlights the synergy between performance and innovation.
- Stærðir og umbúðir
- tv models featured: neo qled 8k, oled, the frame
display technology: ai powered upscaling, ultra fast refresh rates, deep contrast
Resolution: 8k for neo qled 8k, oled, the frame
Technical Focus: Precision color rendering, immersive display quality, motion smoothness for sports and action content.
Campaign format: ooh (out-of-home), digital ads, and social media visuals. - Merki
- Samsung, AI TV, Made in Egypt, Ahmed El Gendy, Olympic Champion, Branding Campaign, Digital Advertising, Neo QLED 8K, OLED TV, Sports Marketing
- Framleiðslutækni
- The project leverages Samsung’s ai powered neo qled 8k and oled display technologies, ensuring ultra-high-definition visuals with exceptional clarity and color accuracy. The campaign highlights features like high refresh rates for smooth motion, deep contrast levels, and ai enhanced upscaling. The visual execution uses advanced cgi and digital rendering to seamlessly integrate ahmed el gendy’s presence with the tvs, making the branding message more immersive and engaging.
- Hönnunaráskorun
- One of the biggest challenges in this campaign was effectively linking ahmed el gendy’s sports achievements with the core technological attributes of Samsung ai tvs. The creative process required balancing emotional appeal with technical messaging, ensuring that the campaign remained both aspirational and product-focused. additionally, producing high-quality visuals that seamlessly integrate an athlete into Samsung’s branding required advanced cgi and digital compositing techniques. Another challenge was ensuring the campaign resonated across diverse audiences—both Egyptian consumers and global markets—without diluting the brand’s core message of excellence and innovation.
Let me know if you need any refinements! - Rannsóknir
- This research explores the strategic branding impact of Samsung ai tvs in the egyptian and global markets, leveraging sports excellence as a marketing vehicle. The study examines how associating a top tier olympic athlete, ahmed el gendy, with samsung's ai powered technology reinforces brand credibility and consumer trust. The research method includes consumer sentiment analysis, advertising effectiveness studies, and digital engagement metrics. Findings highlight how storytelling through national pride and technological innovation enhances customer perception and strengthens Samsung’s market leadership.
- Innblástur
- The project was inspired by the success and excellence of olympic gold medalist ahmed el gendy, drawing a parallel between his achievements and the premium quality of Samsung TVs. The main motive was to reinforce Samsung's position as the number one brand while emphasizing that these tvs are Made in Egypt and exported globally. The campaign highlights innovation, speed, accuracy, and quality, aligning with the characteristics of modern pentathlon sports.
- Lengd verkefnis
- The project started in october, 2024 in Cairo, Egypt and was completed in November, 2024 The campaign was launched across multiple platforms, including out-of-home (ooh) advertising, digital media, and social networks, targeting both local and international audiences. the project was executed in Egypt, with its marketing materials displayed in key locations nationwide and select global markets.
- Verkflæði
- The campaign brings samsung ai tvs to life by integrating the champion, ahmed el gendy, into the visuals, making it feel like he is stepping out of the screen. This creates an immersive storytelling experience, linking sports excellence with cutting-edge tv technology. the keyframes highlight the speed, clarity, and motion precision of Samsung displays, while smooth animations and vibrant colors ensure high engagement. The campaign flows through ooh billboards, digital banners, and social media content, reinforcing the brand's message across multiple platforms.
- Einkaleyfi
- Copyrights belong to Samsung Electronics, 2025.
Trademark: "Samsung AI TV" (2025) Samsung Electronics.
All visual and conceptual assets used in the campaign are the intellectual property of Samsung Electronics and its creative partners. - Myndheimildir
- Creative Director: (Moataz Mohamed).
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