Zhang Gong Lao Jiu Umbúðir fyrir áfengi eftir Wen Liu

Hönnunarverkið Zhang Gong Lao Jiu Umbúðir fyrir áfengi eftir Wen Liu er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2026

Zhang Gong Lao Jiu Umbúðir fyrir áfengi

eftir Wen Liu

Viðskiptavinur: Shenzhen Oracle Creative Design Co.,Ltd.

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Hönnunin

Um Zhang Gong Lao Jiu Umbúðir fyrir áfengi

Zhang Gong Lao Jiu er umbúðahönnun fyrir þroskað kínverskt baijiu. Flaskan er gerð úr grófum terrakotta-leir með upphleyptum smáatriðum og formið minnir á tilviljunarkenndar afmyndanir leirmuna sem mótaðir eru á rennibekk. Hrjúft yfirborðið gefur flöskunni sterka áþreifanlega eiginleika. Tappinn er úr plasti með yfirborðsáferð sem líkir eftir viðaræðum og uppfyllir strangar kröfur um þéttingu. Ytri askjan sameinar náttúrulegan korkeik og málm, sem veitir hitaeinangrun og höggdeyfingu fyrir örugga flutninga. Hönnunin snýst um snertiskyn.

Viðurkenningin

Um A' Design Award í silfri

Zhang Gong Lao Jiu Umbúðir fyrir áfengi vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Zhang Gong Lao Jiu Umbúðir fyrir áfengi sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Zhang Gong Lao Jiu Umbúðir fyrir áfengi er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Stærðir og umbúðir: 120mm*120mm*280mm
Merki: Natural, Rustic, Time-Tempered, Eco-Conscious
Framleiðslutækni: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Hönnunaráskorun: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Rannsóknir: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Innblástur: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Lengd verkefnis: November 2024, Shenzhen, China
Verkflæði: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Liðsmenn: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li