Wanjin Azalea Kynning á vörumerkjaviðburði eftir New Taipei City Government

Hönnunarverkið Wanjin Azalea Kynning á vörumerkjaviðburði eftir New Taipei City Government er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í járni verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

JárnAuglýsingar· 2026

Wanjin Azalea Kynning á vörumerkjaviðburði

eftir New Taipei City Government

Viðskiptavinur: New Taipei City Government

Handhafi A' Design Award í járni í flokknum Auglýsingar

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Wanjin Azalea Kynning á vörumerkjaviðburði

Wanjin Azalea er kynningarherferð fyrir vörumerkjaviðburð í tengslum við vorblómahátíð í norðurhluta Taívans. Útgáfa ársins 2025, undir þemanu Let's Go Bloom, náði yfir þrjá garða í Jinshan og Wanli, á 30 hektara svæði með um 100.000 plöntum. Í Jinshan var blómalistagróðurhús með 22 sjaldgæfum afbrigðum af asaleum, stórum listinnsetningum og hönnunarsamkeppni. Í Wanli var blómabrú, zen-garður og blómagöng þar sem 23.000 asaleum var plantað. Ljósasýningar á kvöldin, markaðir, vinnustofur og leiðsagnarferðir studdu við staðbundinn landbúnað og ferðaþjónustu.

Viðurkenningin

Um A' Design Award í járni

Wanjin Azalea Kynning á vörumerkjaviðburði vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Wanjin Azalea Kynning á vörumerkjaviðburði sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Wanjin Azalea Kynning á vörumerkjaviðburði er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Stærðir og umbúðir: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Merki: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Framleiðslutækni: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Hönnunaráskorun: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Rannsóknir: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Innblástur: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Lengd verkefnis: The project finished in March 2025 in Taiwan.
Verkflæði: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Liðsmenn: New Taipei City Government
Myndheimildir: New Taipei City Government