Hönnunarverkið Global Keepsake Vöruumbúðir eftir Wei Bai, Xianjun Chen and Rubo Chen er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.
BronsUmbúðir· 2026
Global Keepsake Vöruumbúðir
eftir Wei Bai, Xianjun Chen and Rubo Chen
Viðskiptavinur: Shenzhen Hello Tech Energy Co.,Ltd
Handhafi A' Design Award í bronsi í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #180524Hönnunin
Um Global Keepsake Vöruumbúðir
Global Keepsake er umbúðahönnun sem gerð var fyrir sólarknúnar færanlegar rafstöðvar. Uppbygging, efni og kostnaður upprunalegu umbúðanna haldast óbreytt. Frumsamdar myndskreytingar af heimsþekktum kennileitum bæta við menningarlegri frásögn og söfnunargildi. Hægt er að rífa lokið af og endurnýta það sem bókamerki og sem albúm sem hver og einn getur sett saman sjálfur, þannig að hægt er að varðveita umbúðirnar eftir að varan hefur verið tekin úr þeim. Við prentun er notað sojabundið blek og hefðbundin offsetprentun. Einingakerfi myndskreytinganna má útfæra yfir heila vörulínu og lengja þannig líftíma umbúða sem venjulega er hent.
Viðurkenningin
Um A' Design Award í bronsi
Global Keepsake Vöruumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Global Keepsake Vöruumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Global Keepsake Vöruumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
- Stærðir og umbúðir
- Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink - Merki
- Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
- Framleiðslutækni
- The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
- Hönnunaráskorun
- The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
- Rannsóknir
- Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint. - Innblástur
- This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
- Lengd verkefnis
- The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
- Verkflæði
- This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
- Liðsmenn
- Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen
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