Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu eftir Yao Wu

Hönnunarverkið Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu eftir Yao Wu er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2026

Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu

eftir Yao Wu

Viðskiptavinur: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Hönnunin

Um Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu

Mountain River and Sage er hönnun á gjafaöskjuumbúðum fyrir baijiu, kínverskt eimað brennivín. Ytri hulsan er úr möttum hvítum listapappír með mínimalísku mynstri sem er þrykkt með bronsþynnu. Að innan opnast askja í kódex-stíl, gerð úr samsettum viði með eikarspóni, líkt og bók. Innra lokið brettist út í víðmyndarlýsingu af Tai-fjalli og Gulafljóti, prentaða á áferðarpappír, sem rammar inn þrjár flöskur og skírteini. Hönnunin sækir innblástur í menningarlega landafræði Shandong-héraðs. Mínimalísk og nútímaleg nálgun kemur í stað þess afturhverfa stíls sem algengur er í umbúðum áfengis.

Viðurkenningin

Um A' Design Award í silfri

Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Mountain River and Sage Gjafaöskjuumbúðir fyrir Baijiu er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Stærðir og umbúðir: Length 300mm x Width 240mm x Height 190mm
Merki: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Framleiðslutækni: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Hönnunaráskorun: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Rannsóknir: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Innblástur: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Lengd verkefnis: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Verkflæði: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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Liðsmenn: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
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