Hönnunarverkið The Sands Wine Labels Vínstofa eftir Giovanni Murgia er hávirt verðlaunaverk sem hlaut hin virtu 2018 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.
JárnUmbúðir· 2018
The Sands Wine Labels Vínstofa
eftir Giovanni Murgia
Viðskiptavinur: Cantina Li Duni
Handhafi A' Design Award í járni í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #67776Hönnunin
Um The Sands Wine Labels Vínstofa
Til að átta sig á hönnun þessara merkimiða hafa rannsóknir farið fram á prenttækni, efni og myndrænum vali, sem geta táknað gildi fyrirtækisins, sögu og landsvæði sem þessi vín fæðast í. Hugmyndin um þessi merki byrjar á því sem einkennir vín: sandinn. Reyndar vaxa vínviðin á sjávarsandnum skammt frá ströndinni. Þetta hugtak er gert með upphleyptri tækni til að taka upp hönnunina á sandi Zen-garðanna. Þrír merkimiðar saman mynda hönnun sem táknar víngerð verkefnisins.
Viðurkenningin
Um A' Design Award í járni
The Sands Wine Labels Vínstofa vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að The Sands Wine Labels Vínstofa sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. The Sands Wine Labels Vínstofa er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Stærðir og umbúðir
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Merki
- wine, label, packaging, wine label design
- Framleiðslutækni
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - Hönnunaráskorun
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - Rannsóknir
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Innblástur
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Lengd verkefnis
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Verkflæði
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Einkaleyfi
- No copyrights on this project
- Liðsmenn
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - Myndheimildir
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
Kostað efni
Kannaðu umfram Designers.org
Uppgötvaðu vörur, þjónustu og tækifæri frá auglýsingaaðilum okkar.
Meira til að kanna
Tengd hönnunarverk
Skoðaðu fleiri verðlaunahönnun úr sama flokki, valin eftir gæðum.
