Hönnunarverkið Yedao Lugui Baijiu Drykkjarumbúðir eftir Wen Liu and Xianwen Wu er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2020
Yedao Lugui Baijiu Drykkjarumbúðir
eftir Wen Liu and Xianwen Wu
Viðskiptavinur: Hainan Yedao Liquor Developemt Co., Ltd
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #88698Hönnunin
Um Yedao Lugui Baijiu Drykkjarumbúðir
Yedao Lugui Baijiu er umbúðahönnun fyrir áfengismerki frá Hainan-héraði í suðurhluta Kína. Átta þekktir útsýnisstaðir Hainan eru sýndir sem myndskreytingar framan á glerflöskunni. Hálsmerkið er aðgreint með öðrum lit. Ytri askjan er gerð úr akrýl og pappír, svo að myndskreytta flaskan inni sést greinilega. Gullstimplun og silkiprentun er beitt á öskjuna, og flaskan er kláruð með brenndu blómahandverki. Einfalt blátt litaþema endurspeglar staðbundna menningu og ferðaþjónustu Hainan.
Viðurkenningin
Um A' Design Award í silfri
Yedao Lugui Baijiu Drykkjarumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Yedao Lugui Baijiu Drykkjarumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Yedao Lugui Baijiu Drykkjarumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
- Stærðir og umbúðir
- The packaging box size is 325mm in length, 326mm in width and100mm in height.
- Merki
- Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
- Framleiðslutækni
- The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
- Hönnunaráskorun
- The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
- Rannsóknir
- The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
- Innblástur
- The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
- Lengd verkefnis
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Verkflæði
- Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
- Liðsmenn
- Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang - Myndheimildir
- Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
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