Hönnunarverkið Lidu Sorghum Baijiu Áfengisumbúðir eftir Wen Liu and Bo Zheng er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.
JárnUmbúðir· 2020
Lidu Sorghum Baijiu Áfengisumbúðir
eftir Wen Liu and Bo Zheng
Viðskiptavinur: Shenzhen Oracle Creative Design Co., Ltd
Handhafi A' Design Award í járni í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #89771Hönnunin
Um Lidu Sorghum Baijiu Áfengisumbúðir
Lidu Sorghum Baijiu er umbúðahönnun fyrir kínverskt sorghum-brennivín. Flaskan er úr kristalgleri sem er úðað grænt, og flöskumiðinn og hálsmerkið eru úr sérstökum pappír með öldruðu útliti. Tappinn sameinar málm og plast, en ytri askjan er úr svörtum sérpappír með gyllt-svörtu mynstri. Umbúðirnar mælast 70 mm á lengd, 70 mm á breidd og 260 mm á hæð. Formið byggir á upprunalegu flöskufyrirmyndinni og fylgir samtímalegum mínímalískum stíl. Einfölduð efnisnotkun dregur úr sóun og hentar smekk yngri neytenda.
Viðurkenningin
Um A' Design Award í járni
Lidu Sorghum Baijiu Áfengisumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Lidu Sorghum Baijiu Áfengisumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Lidu Sorghum Baijiu Áfengisumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Stærðir og umbúðir
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Merki
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- Framleiðslutækni
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Hönnunaráskorun
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Rannsóknir
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Innblástur
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Lengd verkefnis
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Verkflæði
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Liðsmenn
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Myndheimildir
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
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