Hönnunarverkið U15 Ljósmyndaseríur eftir Tiago Marques er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Ljósmyndun og ljósmyndavinnsla.
SilfurLjósmyndun· 2020
U15 Ljósmyndaseríur
eftir Tiago Marques
Handhafi A' Design Award í silfri í flokknum Ljósmyndun
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #90822Hönnunin
Um U15 Ljósmyndaseríur
Verkefni listamannanna nýtir sér eiginleika U15 byggingarinnar til að skapa tengsl við náttúrulega þætti sem eru til staðar í sameiginlegu hugmyndafluginu. Með því að nýta sér bygginguna og hluta hennar, sem liti og lögun, reyna þeir að vekja upp fleiri sérstöðu eins og Kínverska steinskóginn, American Devil Tower, sem almenn náttúruleg tákn eins og fossar, ám og klettar brekkur. Til að veita mismunandi túlkun í hverri mynd skoða listamenn bygginguna með lægstur nálgun og nota mismunandi sjónarhorn og sjónarhorn.
Viðurkenningin
Um A' Design Award í silfri
U15 Ljósmyndaseríur vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að U15 Ljósmyndaseríur sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. U15 Ljósmyndaseríur er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.
U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations. - Stærðir og umbúðir
- To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
- Merki
- architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
- Framleiðslutækni
- In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.
The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach. - Hönnunaráskorun
- The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.
It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes. - Rannsóknir
- To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
- Innblástur
- The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.
The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes. - Lengd verkefnis
- The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
- Verkflæði
- Working on U15, the artists obtained a lot of different shots, which caused a long selection process.
The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.
To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints. - Liðsmenn
- Tiago Marques
Tania De Pascalis - Myndheimildir
- Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018
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