Borboleta Vörumerkjakerfi eftir Juan Eugenio Mallo Camera

Hönnunarverkið Borboleta Vörumerkjakerfi eftir Juan Eugenio Mallo Camera er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2020

Borboleta Vörumerkjakerfi

eftir Juan Eugenio Mallo Camera

Viðskiptavinur: Balko Argentina S.a

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um Borboleta Vörumerkjakerfi

Borboleta er vörumerkjakerfi sem búið var til fyrir tvö net bensínstöðva sem tilheyra sama eigendahópi í Brasilíu. Dislub starfar í norðausturhlutanum og Equador starfar í norðurhlutanum, og bæði netin halda sínum eigin nöfnum. Sameiginlegt tákn í laginu eins og fiðrildi tengir vörumerkin tvö saman. Fiðrildið vísar til umbreytingar og endurnýjunar, og útlínur þess minna einnig á útlínur brasilíska landsvæðisins. Þrír litir eru notaðir, einn fyrir hvert fyrirtæki og þriðji liturinn fyrir samstarf þeirra. Merkið er byggt á einingatengdu rúðuneti.

Viðurkenningin

Um A' Design Award í silfri

Borboleta Vörumerkjakerfi vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Borboleta Vörumerkjakerfi sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Borboleta Vörumerkjakerfi er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Stærðir og umbúðir: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Merki: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Framleiðslutækni: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Hönnunaráskorun: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Rannsóknir: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Innblástur: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Lengd verkefnis: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Verkflæði: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Liðsmenn: Juan Eugenio Mallo Camera
Diego Adrián Beas