Hönnunarverkið Creative Trade Mark Hunangsumbúðir eftir Zanas Karenauskas er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.
GullUmbúðir· 2020
Creative Trade Mark Hunangsumbúðir
eftir Zanas Karenauskas
Viðskiptavinur: Lithuanian local bee farm Honey Moon
Handhafi A' Design Award í gulli í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #91735Hönnunin
Um Creative Trade Mark Hunangsumbúðir
The Botanic er umbúðahönnun fyrir hrátt hunang sem borið er fram í 380 ml glerkrukku. Miðinn er gerður úr dökkgrænum óhúðuðum pappír og er mótaður með fjölþrepa niðurþrykkingu og útstönsuðum sexhyrningi, formi sem minnir á býflugnabúið. Mattir silkiprentaðir þættir og glansandi glær þrykkþynna skapa andstæðu við dökkan bakgrunninn. Tvíhliða samanbrotinn hengimiði ber vörulýsinguna. Hverri krukku er lokað með trébotni sem er handunninn úr lindiviði, trénu sem býflugurnar safna blómasafa úr. Hönnunin endurspeglar hreinleika hráa hunangsins.
Viðurkenningin
Um A' Design Award í gulli
Creative Trade Mark Hunangsumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Creative Trade Mark Hunangsumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Creative Trade Mark Hunangsumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Stærðir og umbúðir
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Merki
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Framleiðslutækni
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Hönnunaráskorun
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Rannsóknir
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Innblástur
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Lengd verkefnis
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Verkflæði
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Liðsmenn
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Myndheimildir
- Photo: Produck, MIndaugas Norkaitis
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