It's a Metaphor Borð eftir Emanuele Di Bacco

Hönnunarverkið It's a Metaphor Borð eftir Emanuele Di Bacco er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Húsgagnahönnun.

BronsHúsgögn· 2020

It's a Metaphor Borð

eftir Emanuele Di Bacco

Viðskiptavinur: Gladstone London

Handhafi A' Design Award í bronsi í flokknum Húsgögn

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um It's a Metaphor Borð

Þetta verkefni vekur sjálfan sig skemmtilegt og vekur samfélagsvitund um jafnrétti kynjanna. Sérstaklega er notast við myndlíkingu sem sprettur úr sumó, einni af íþróttamönnum sem mest hafa karlkyns stjórnun í japönsku samfélagi. Konum er óheimilt að keppa atvinnumennsku í þessari íþrótt miðað við kynferðislegar reglur, sem liggja að þeim utan glímuhringsins vegna óhreininda þeirra vegna tíðablóði. Að slá sumóstríðsmann til jarðar, í þjónustu blómapotts eða hvers kyns annarrar þörf sem fólk kann að hafa, vanhelgir það sem macho-dominance sumo er enn með, einfaldlega með kaldhæðni og kímni.

Viðurkenningin

Um A' Design Award í bronsi

It's a Metaphor Borð vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að It's a Metaphor Borð sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. It's a Metaphor Borð fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Stærðir og umbúðir: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Merki: table, social design, equality of the sexes, Japan, sumo
Framleiðslutækni: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Hönnunaráskorun: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Rannsóknir: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Innblástur: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Lengd verkefnis: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Verkflæði: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Einkaleyfi: Copyrights belong to Emanuele Di Bacco
Liðsmenn: Emanuele Di Bacco