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K11 Musea Centro commerciale by K11 Musea
K11 Musea Centro commerciale by K11 Musea
K11 Musea Centro commerciale by K11 Musea
K11 Musea Centro commerciale by K11 Musea
K11 Musea Centro commerciale by K11 Musea

Platino Interni · 2020

K11 Musea Centro commerciale

by K11 Musea

  • A' Design Award di Platino 2020 in Interni
  • CLIENT: New World Development Company Limited
  • Estimated Number of Design Views: 579,814
  • Verification code E8603DFED1 · Verify this award
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About K11 Musea Centro commerciale

K11 Musea è un progetto d'interni per un centro commerciale situato sul lungomare di Tsim Sha Tsui, a Hong Kong. Il complesso, che si sviluppa su dieci piani e ospita spazi commerciali e artistici, occupa una superficie complessiva di 1,1 milioni di piedi quadrati. Al centro si trova un atrio alto 35 metri denominato Opera Theatre, dove 1.800 faretti programmabili sono incassati nel soffitto per evocare una galassia di stelle. Una scultura sospesa sopra la scala mobile richiama le radici a contrafforte dei banyan locali. Le superfici sono rivestite in bronzo lavorato a mano e finiture pittoriche dall'aspetto rustico. L'acqua piovana viene raccolta per l'irrigazione e un impianto di climatizzazione raffreddato ad acqua di mare e privo di oli riduce i consumi energetici.

About the A' Design Award di Platino

K11 Musea Centro commerciale ha vinto l'A' Design Award di Platino, un riconoscimento estremamente prestigioso conferito a design davvero eccezionali, eleganti e magnifici. I vincitori di Platino sono meraviglie della creazione, testimonianze dei limiti della creatività intellettuale, e dimostrano l'impareggiabile professionalità e la genialità dei loro designer. Ci si aspetta che questi design siano le opere più rinomate, che definiscono l'estetica di un'epoca, contribuiscono al benessere della società e fanno avanzare i confini dell'arte, della scienza, del design e della tecnologia. K11 Musea Centro commerciale mostra un livello di eccellenza trascendente e rende inequivocabilmente il mondo un posto migliore grazie alle sue caratteristiche vantaggiose e preziose. K11 Musea Centro commerciale è un'opera premiata con l'A' Design Award di Platino che risveglia i desideri, ispira, entusiasma, delizia e suscita grande gioia.

Press Kit

Unique Properties
K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life.

At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Dimensions & Packaging
Total floor area is 1.1m sqft
Tags
K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng
Production Technology
In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities.

The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist.

The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.
Design Challenge
The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.
Research
Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.
Inspiration
Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.
Project Duration
K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.
Operation Flow
K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.
Image Credits
Edmon Leong

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