Fresh Blood DG Youth Mostra culturale by Ruikang Xie

Bronzo Evento · 2021

Fresh Blood DG Youth Mostra culturale

by Ruikang Xie

A' Design Award di Bronzo 2021 in Evento
CLIENT: Xiexie Design
Estimated Number of Design Views: 23,220
Verification code 518D3BA09A · Verify this award

View at A' Design Award Press Release

Colors

About Fresh Blood DG Youth Mostra culturale

Fresh Blood DG Youth è una mostra culturale che si tiene a Dongguan, in Cina. L'esposizione presenta sei espositori locali sotto il tema della fornitura fresca di innovazione culturale. L'allestimento è organizzato come un mercato ortofrutticolo, con lampade a forma di ortaggi rotanti sospese sopra file di banchi da venditore ambulante. Sei alimenti tipici locali rappresentano l'identità dei sei espositori. Poiché la sede non poteva ospitare le opere originali, volantini in formato A5 sono stati fustellati in forme alimentari, come un'oca arrosto, e stampati con testi e immagini. Il sacchetto di carta più grande misura 340 per 380 millimetri.

About the A' Design Award di Bronzo

Fresh Blood DG Youth Mostra culturale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Fresh Blood DG Youth Mostra culturale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Fresh Blood DG Youth Mostra culturale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen