Ferro Sociale · 2020
Interdependence Design di manifesto
by Haitao Song
- A' Design Award di Ferro 2020 in Sociale
- CLIENT: SongHaitao
- Estimated Number of Design Views: 21,656
- Verification code E7A57F279A · Verify this award
Colors
About Interdependence Design di manifesto
Interdipendenza è un manifesto di pubblica utilità realizzato per richiamare l'attenzione sulla tutela della fauna selvatica. Il manifesto raffigura un piatto da portata. Sul lato sinistro giacciono animali selvatici morti, un pipistrello e un pangolino. Sul lato destro si trova un polmone umano infetto, con all'interno la forma di un coronavirus. Il sangue degli animali si diffonde fino a comporre la sagoma del polmone, e i vasi sanguigni del polmone sono disegnati come rami d'albero. L'immagine collega il consumo di animali selvatici al contagio e afferma che proteggere gli animali selvatici significa proteggere le persone. Il manifesto misura 70 per 50 centimetri ed è esposto in spazi esterni e online.
About the A' Design Award di Ferro
Interdependence Design di manifesto ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Interdependence Design di manifesto sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Interdependence Design di manifesto è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
