Oro Packaging · 2021
Kum-Kum L'imballaggio Dell'acqua
- A' Design Award d'Oro 2021 in Packaging
- CLIENT: Backbone Branding
- Estimated Number of Design Views: 46,125
- Verification code 8BDCD6902D · Verify this award
Colors
About Kum-Kum L'imballaggio Dell'acqua
La bottiglia presenta sui quattro lati goccioline simmetriche, due rivolte verso l'alto e due rivolte verso il basso, che modellano la forma dell'acqua nella sua sostanzialità dinamica. Per quanto riguarda l'etichetta e il logo, Backbone Branding ha creato una combinazione tra un'etichetta e una bottiglia piena, che mostra la trasparenza e la plasticità dell'acqua nella sua dinamica. La tinta blu della retroetichetta si fonde armoniosamente con la bottiglia e, grazie alla rifrazione della luce attraverso il liquido, rende visibile la bottiglia, e il logo bianco del marchio sull'etichetta trasparente diventa evidente grazie alla tinta blu etichetta posteriore.
About the A' Design Award d'Oro
Kum-Kum L'imballaggio Dell'acqua ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Kum-Kum L'imballaggio Dell'acqua sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Kum-Kum L'imballaggio Dell'acqua crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
