Ferro Packaging · 2021
Nuscents Rossetto Caleidoscopio
- A' Design Award di Ferro 2021 in Packaging
- CLIENT: Shanghai Youfei Cosmetics Co., Ltd
- Estimated Number of Design Views: 10,823
- Verification code BCBFC1CEFB · Verify this award
Colors
About Nuscents Rossetto Caleidoscopio
Questo prodotto rappresenta un tentativo audace di innovare e sviluppare la struttura del packaging dei prodotti di trucco! Porta nuove idee e direzioni per il design e lo sviluppo dei prodotti cosmetici. Questo prodotto incarna il concetto di 'design crossover' tanto amato dai giovani per comunicare interesse ed emozione. Può promuovere lo sviluppo dell'intera industria cosmetica in termini di cultura del brand, funzionalità del prodotto, protezione ambientale e innovazione tecnologica. Questo prodotto ha ottenuto brevetti in Cina e negli Stati Uniti, oltre a premi di design in Cina e negli Stati Uniti!
About the A' Design Award di Ferro
Nuscents Rossetto Caleidoscopio ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Nuscents Rossetto Caleidoscopio sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Nuscents Rossetto Caleidoscopio è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.
The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart! - Dimensions & Packaging
- Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm. - Tags
- Kaleidoscope, lipstick, dream, beauty, crossover design
- Production Technology
- The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
- Design Challenge
- Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people? - Research
- This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
- Inspiration
- The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions! - Project Duration
- The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
- Operation Flow
- 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again. - Patents
- innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions.
