Oro Packaging · 2021
Gogoon Packaging per bevande alcoliche
by Wen Liu, Bo Zheng and Weijie Kang
- A' Design Award d'Oro 2021 in Packaging
- CLIENT: Luzhou Laojiao Co., Ltd.china
- Estimated Number of Design Views: 40,591
- Verification code 5D1A5CE9DB · Verify this award
Colors
About Gogoon Packaging per bevande alcoliche
Gogoon è un progetto di bottiglia e packaging per il baijiu, un distillato cinese. La bottiglia presenta una semplice forma cilindrica che esprime purezza. La spalla reca un motivo martellato che richiama un'accurata lavorazione artigianale. Il corpo è rifinito con una delicata texture a grana diurna che riflette la luce sull'intera superficie. Il tappo unisce metallo, grana di pelle e legno, conferendo a una forma essenziale una ricca matericità. La bottiglia misura 75 mm di larghezza, 75 mm di profondità e 260 mm di altezza. Il progetto presenta il baijiu in uno stile di lusso leggero, rivolto a una nuova generazione di consumatori.
About the A' Design Award d'Oro
Gogoon Packaging per bevande alcoliche ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Gogoon Packaging per bevande alcoliche sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Gogoon Packaging per bevande alcoliche crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
- Dimensions & Packaging
- Width 75mm* Depth 75mm* Height 260mm
- Tags
- LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
- Production Technology
- The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
- Design Challenge
- Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
- Research
- The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
- Inspiration
- Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
- Project Duration
- 2020.01~2020.03 Shenzhen, China
- Operation Flow
- "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
