RingCentral Message Video Phone Design del Movimento by Not Real

Argento Cinema · 2021

RingCentral Message Video Phone Design del Movimento

by Not Real

A' Design Award d'Argento 2021 in Cinema
CLIENT: RingCentral
Estimated Number of Design Views: 41,302
Verification code 0EF9C73367 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About RingCentral Message Video Phone Design del Movimento

RingCentral è la piattaforma di comunicazione aziendale numero 1, che unisce persone e strumenti per svolgere il lavoro. NotReal ha sviluppato un video di presentazione per mostrare tutto ciò che questa potente app può fare, permettendo agli spettatori di comprendere l'ampiezza e la completezza del prodotto. Nel video coesistono tre mondi: Reale, che mostra la prospettiva dell'utente attraverso situazioni lavorative concrete; Digitale, costituito da interfacce utente decostruite che evidenziano specifiche funzionalità dell'app; e Astratto, per descrivere la funzionalità generale. Nel corso del video, un team crea un prodotto utilizzando l'applicazione.

About the A' Design Award d'Argento

RingCentral Message Video Phone Design del Movimento ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che RingCentral Message Video Phone Design del Movimento sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. RingCentral Message Video Phone Design del Movimento è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.