Argento Moda · 2021
Flatter Your Body Collezione di abbigliamento femminile
by Yunji Lee
- A' Design Award d'Argento 2021 in Moda
- CLIENT: Yunji Lee
- Estimated Number of Design Views: 53,996
- Verification code 42D47AA14D · Verify this award
Colors
About Flatter Your Body Collezione di abbigliamento femminile
Flatter Your Body è una collezione di abbigliamento femminile composta da sei look concepiti per adattarsi a diverse tipologie di corpo. La collezione reinterpreta il corsetto, un capo storicamente scomodo da indossare. Ogni look presenta una silhouette leggermente morbida con fettucce di allacciatura posizionate intorno al busto, alla vita e ai fianchi. Stringendo o allentando le fettucce in punti selezionati, chi indossa il capo può regolarne la forma. Stampe a righe e pieghe creano un'illusione ottica che accentua l'effetto valorizzante. Lana leggera, cotone e crêpe di lana sono i tessuti impiegati per la stagione primavera-estate.
About the A' Design Award d'Argento
Flatter Your Body Collezione di abbigliamento femminile ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Flatter Your Body Collezione di abbigliamento femminile sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Flatter Your Body Collezione di abbigliamento femminile è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
- Dimensions & Packaging
- The whole collection is 6 looks womenswear, size 0-6.
- Tags
- Optical illusion, Stripe, Corset, Asymmetricity, Embracement
- Production Technology
- The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
- Design Challenge
- The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
- Research
- The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
- Inspiration
- There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
- Project Duration
- The project started in November 2019 and finished in August 2020 in Atlanta, USA.
- Operation Flow
- The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
- Patents
- Copyright to Yunji Lee
- Image Credits
- COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020
