Argento Grafica · 2022
Zaku Inc. L'identità Aziendale
- A' Design Award d'Argento 2022 in Grafica
- CLIENT: Arica Design Inc
- Estimated Number of Design Views: 39,950
- Verification code 7F0A2C4E49 · Verify this award
Colors
About Zaku Inc. L'identità Aziendale
Questo simbolo ha due significati. È il nome dell'azienda e lo slogan dell'azienda. È costituito da caratteri tipografici kanji giapponesi, che leggono zaku nel nome dell'azienda. Il kanji contiene anche il significato di creare. La sagoma della mano di Good è formata utilizzando questo carattere, che significa creare. In questo modo lo slogan aziendale Creation Good è espresso in un unico marchio. Il marchio simbolo esprime l'impegno dell'azienda nel creare il bene nel mondo attraverso misure creative.
About the A' Design Award d'Argento
Zaku Inc. L'identità Aziendale ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Zaku Inc. L'identità Aziendale sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Zaku Inc. L'identità Aziendale è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This symbol has two meanings. It is the company name and the company slogan.
It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.
The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark. - Dimensions & Packaging
- The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS - Tags
- Typography, Logos, Symbols, Corporate Identity, Logotypes
- Production Technology
- The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.
The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!
Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity. - Design Challenge
- The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable. - Research
- In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry. - Inspiration
- The designer decided to use the client's company slogan itself as the logo design.
This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name. - Project Duration
- It opened in Japan in March 2021.
- Operation Flow
- The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
