Bronzo Packaging · 2022
Roundooze Chickpea Snack Confezione per snack
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Salvita Design
- Estimated Number of Design Views: 15,595
- Verification code C659941E6C · Verify this award
Colors
About Roundooze Chickpea Snack Confezione per snack
Roundooze Chickpea Snack è un progetto di packaging per ceci tostati. La gamma comprende otto gusti, sei dolci e due salati. I gusti dolci sono presentati su fondo nero, quelli salati su fondo grigio. Un sorriso ripreso dal logo Roundooze definisce lo stile visivo. Ogni busta presenta finestre fustellate a forma di occhi e bocca, così i ceci sono visibili già prima dell'acquisto. Caratteri tipografici semplici e pochi colori mantengono un aspetto leggero e giocoso. Ogni busta misura 145 mm di larghezza e 210 mm di altezza.
About the A' Design Award di Bronzo
Roundooze Chickpea Snack Confezione per snack ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Roundooze Chickpea Snack Confezione per snack sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Roundooze Chickpea Snack Confezione per snack soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
