Oro Packaging · 2023
Stamatakis Bakery Rebranding
- A' Design Award d'Oro 2023 in Packaging
- CLIENT: Stamatakis
- Estimated Number of Design Views: 55,294
- Verification code C5806A7651 · Verify this award
Colors
About Stamatakis Bakery Rebranding
Una litografia delle ricette autentiche e dei ricordi di casa. Quando i prodotti da forno più amati incontrano la tradizione, il mistagogo del gusto e il rituale del piacere, ciò che viene in mente è sempre una figura femminile. I sapori autentici di Eugenia, che evocano ricordi emozionali, le ricette artigianali della tradizione! Eugenia è come una litografia, mai uguale, mai estratta da uno stampo. Non esistono stampi per Eugenia perché lei è il riflesso della madre.
About the A' Design Award d'Oro
Stamatakis Bakery Rebranding ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Stamatakis Bakery Rebranding sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Stamatakis Bakery Rebranding crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm - Tags
- Rebranding, packaging design, bakery
- Production Technology
- The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. - Design Challenge
- The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way. - Research
- There was no research for this project
- Inspiration
- It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
- Project Duration
- he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
- Operation Flow
- All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
- Patents
- No Patents
- Image Credits
- Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
