Argento Interni · 2023
Bank Of Shanghai Flagship Store Interni commerciali per il retail
by Shenzhen Scene Aesthetic Design Co., Ltd
- A' Design Award d'Argento 2023 in Interni
- CLIENT: Bank of Shanghai
- Estimated Number of Design Views: 14,141
- Verification code 82318A3807 · Verify this award
Colors
About Bank Of Shanghai Flagship Store Interni commerciali per il retail
Il flagship store della Bank of Shanghai è un progetto di interni commerciali per il retail realizzato per una filiale bancaria nella Financial Street di Pechino. Lo spazio di 560 metri quadrati adotta un layout modulare basato sulle funzioni, che collega le aree dedicate all'esposizione dei servizi, alla consulenza, alla comunicazione e alle transazioni. Una cupola a base quadrata nella hall evoca il fiume Huangpu e riflette la cultura Haipai di Shanghai. Le zone esterne sono luminose e aperte, mentre gli ambienti interni impiegano legno, rivestimenti in pelle e tonalità scure. Il vetro satinato a tutta altezza attenua i riflessi della luce naturale.
About the A' Design Award d'Argento
Bank Of Shanghai Flagship Store Interni commerciali per il retail ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Bank Of Shanghai Flagship Store Interni commerciali per il retail sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Bank Of Shanghai Flagship Store Interni commerciali per il retail è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation. - Dimensions & Packaging
- 560㎡
- Tags
- modular, function-based layout, Haipai culture, flagship bank branch
- Production Technology
- Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights. - Design Challenge
- The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
- Research
- As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
- Inspiration
- As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
- Project Duration
- The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
- Operation Flow
- The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
