Ferro Grafica · 2023
Uebaa Identità di marca
by Marcelo Ruis Vargas Martinelli
- A' Design Award di Ferro 2023 in Grafica
- CLIENT: Laika
- Estimated Number of Design Views: 12,169
- Verification code 199DE63505 · Verify this award
Colors
About Uebaa Identità di marca
Uebaa è un'identità di marca creata per un'azienda che realizza prodotti per bambini. L'identità si fonda su quattro concetti: giocoso, funzionale, sostenibile ed estetico. Tali concetti vengono espressi attraverso un'ampia palette di colori, illustrazioni e pittogrammi. Il linguaggio visivo si rivolge ai bambini, mentre i valori del marchio parlano ai genitori. Il sistema è applicato a un brandbook di 96 pagine, etichette, cartoline, materiale di cancelleria, superfici, social media e sito web. La maggior parte degli elementi stampati è realizzata in offset con colori CMYK, mentre le illustrazioni sono create in digitale.
About the A' Design Award di Ferro
Uebaa Identità di marca ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Uebaa Identità di marca sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Uebaa Identità di marca è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
- Dimensions & Packaging
- Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
- Tags
- Branding, visual identity, brand identity, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
- Design Challenge
- The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand. - Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
- Inspiration
- The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
- Project Duration
- The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
- Operation Flow
- The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
- Image Credits
- Laika Design
