Argento Packaging · 2024
Love Hanshui Confezione per acqua potabile
by Yanhui Zhang
- A' Design Award d'Argento 2024 in Packaging
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 33,881
- Verification code C45A9DC04F · Verify this award
Colors
About Love Hanshui Confezione per acqua potabile
Love Hanshui è una serie di packaging commemorativo per acqua potabile purificata, creata per celebrare la designazione di Wuhan come Città Internazionale delle Zone Umide. Quattro animali autoctoni — la focena senza pinna, l'anatra dalla testa blu, la cicogna nera e l'alce — rappresentano le quattro stagioni dell'anno. La pittura tradizionale cinese a inchiostro unisce gli animali ai paesaggi delle zone umide locali. L'etichetta bianca della bottiglia è realizzata con un processo di termoretrazione e stampa a colori spot. Ogni bottiglia misura 60 millimetri di larghezza e 220 millimetri di altezza. Un codice sull'etichetta apre una visualizzazione tridimensionale.
About the A' Design Award d'Argento
Love Hanshui Confezione per acqua potabile ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Love Hanshui Confezione per acqua potabile sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Love Hanshui Confezione per acqua potabile è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- Dimensions & Packaging
- Bottle diameter 60mm, height 220mm
- Tags
- bottle label
- Production Technology
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- Design Challenge
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- Research
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- Inspiration
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
