Argento Pubblicità · 2024
Vivo X Series Installazione pubblicitaria outdoor
by Output
- A' Design Award d'Argento 2024 in Pubblicità
- CLIENT: Output
- Estimated Number of Design Views: 140,207
- Verification code 1879D5D5EF · Verify this award
Colors
About Vivo X Series Installazione pubblicitaria outdoor
Vivo X Series è un'installazione pubblicitaria outdoor presentata al North Bund di Shanghai. L'installazione riproduce due telefoni cellulari in scala 1:1, formando un gigantesco schermo pieghevole alto fino a 8 metri e lungo quasi 12 metri. Schermi LED ad alta definizione, schermi LED curvi e materiali pubblicitari con diverse texture superficiali riproducono l'aspetto e le finiture dei dispositivi reali. Il tracciamento radar, la body capture e la tecnologia 3D a occhio nudo consentono alle persone di interagire con i contenuti digitali. Ogni schermo segue la combinazione cromatica principale di uno dei due modelli di telefono.
About the A' Design Award d'Argento
Vivo X Series Installazione pubblicitaria outdoor ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Vivo X Series Installazione pubblicitaria outdoor sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Vivo X Series Installazione pubblicitaria outdoor è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
- Dimensions & Packaging
- This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
- Tags
- Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
- Production Technology
- During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device. - Design Challenge
- Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish. - Research
- Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
- Inspiration
- The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
- Project Duration
- The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
- Operation Flow
- By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
- Image Credits
- Secrecy
