Oro Patrimonio Culturale · 2024
Omni Chang’An Site Concept Show Spettacolo teatrale
by Funshine Culture Group Co., Ltd.
- A' Design Award d'Oro 2024 in Patrimonio Culturale
- CLIENT: Funshine Culture Group Co., Ltd.
- Estimated Number of Design Views: 172,307
- Verification code 64588B6DCA · Verify this award
Colors
About Omni Chang’An Site Concept Show Spettacolo teatrale
Omni Chang'An è uno spettacolo teatrale concettuale site-specific di grande scala, messo in scena a Xi'an, in Cina. Lo spettacolo si ispira ai patrimoni culturali immateriali dello Shaanxi e ha una durata di 90 minuti. La rappresentazione si compone di otto parti originali, ciascuna sviluppata in una dimensione e uno stile differenti. Vengono impiegate oltre 20 tecnologie sceniche, tra cui schermi a matrice, proiezione su parete, palcoscenico elevabile e proiezione olografica. Sette forme d'arte tradizionali del patrimonio culturale si fondono con la tecnologia moderna. L'obiettivo è presentare la cultura tradizionale al pubblico più giovane in una forma nuova.
About the A' Design Award d'Oro
Omni Chang’An Site Concept Show Spettacolo teatrale ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Omni Chang’An Site Concept Show Spettacolo teatrale sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Omni Chang’An Site Concept Show Spettacolo teatrale crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
- Dimensions & Packaging
- The performance lasts 90 minutes
Fewer than 150 people performed - Tags
- Cultural Heritages, Performance, Stage, Technology, Creative Idea
- Production Technology
- The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
- Design Challenge
- How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
- Research
- What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
- Inspiration
- As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
- Project Duration
- The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
- Operation Flow
- In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
