Urbaner Strategia di marca, design del packaging by Deeeep Creative Lab

Argento Servizi · 2025

Urbaner Strategia di marca, design del packaging

by Deeeep Creative Lab

A' Design Award d'Argento 2025 in Servizi
CLIENT: Deeeep Creative Lab
Estimated Number of Design Views: 100,774
Verification code BC3299E7DB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Urbaner Strategia di marca, design del packaging

Urbaner è una strategia di marca e di servizio per un prodotto dedicato alla cura della barba, ideato per il mercato giapponese. La strategia comprende la pianificazione del prodotto, un sito web responsive a pagina unica, il packaging e una community online. Il regolabarba impiega un motore e lame in acciaio ad alto tenore di carbonio prodotte in Giappone, e la sua forma compatta consente di sistemare la barba in qualsiasi momento. Il packaging unisce una tipografia variata a una scatola interna essenziale che illustra l'utilizzo del prodotto. Urbaner presenta la cura personale come un modo per esprimere il proprio stile e il sito web accompagna i visitatori dal primo interesse fino all'acquisto.

About the A' Design Award d'Argento

Urbaner Strategia di marca, design del packaging ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Urbaner Strategia di marca, design del packaging sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Urbaner Strategia di marca, design del packaging è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Image Credits: Deeeep Creative LAB,URBANER,2024