Argento Cura degli Animali · 2025
Coral Scratcher Tiragraffi per gatti
by Hangzhou Owls Technology Co., Ltd.
- A' Design Award d'Argento 2025 in Cura degli Animali
- CLIENT: Hangzhou owls Technology Co., Ltd.
- Estimated Number of Design Views: 63,737
- Verification code 7C2EC351A4 · Verify this award
Colors
About Coral Scratcher Tiragraffi per gatti
Coral Scratcher è un tiragraffi per gatti ispirato ai rami di corallo e alle onde dell'oceano. La forma ramificata offre appigli per le zampe, così i gatti possono arrampicarsi fino in cima e riposarvi, compresi quelli meno agili. La sommità funge anche da tavolino d'appoggio per oggetti come libri, riviste e telecomandi. Il corpo principale è realizzato in vimini di carta ecologico, resistente ai graffi e che rilascia pochissimi residui. La base e il piano superiore sono in acciaio laminato a freddo con finitura plastica. Una struttura modulare, unita da un'unica barra filettata, consente di regolare l'altezza.
About the A' Design Award d'Argento
Coral Scratcher Tiragraffi per gatti ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Coral Scratcher Tiragraffi per gatti sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Coral Scratcher Tiragraffi per gatti è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- Dimensions & Packaging
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- Tags
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
- Production Technology
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable. - Design Challenge
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- Research
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- Inspiration
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- Project Duration
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- Operation Flow
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- Patents
- China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
