Bronzo Packaging · 2025
Chinese Zodiac Gift Box Confezione regalo
by Tao Ran
- A' Design Award di Bronzo 2025 in Packaging
- CLIENT: China State Construction Hailong Technology Company Limited
- Estimated Number of Design Views: 10,446
- Verification code 9280B117E1 · Verify this award
Colors
About Chinese Zodiac Gift Box Confezione regalo
Chinese Zodiac Gift Box è una scatola di packaging creata per le bambole dello zodiaco cinese. Gli animali dello zodiaco sono rappresentati con linee essenziali anziché con i metodi illustrativi tradizionali. Ogni motivo resta sintetico e immediatamente riconoscibile, unendo temi antichi a un linguaggio visivo contemporaneo. La scatola esterna è realizzata in cartone grigio da 1000 g e carta bianco ghiaccio da 128 g con stampa a caldo. La scatola interna è realizzata in cartone grigio da 500 g e carta bianco ghiaccio da 128 g con stampa a caldo e un vassoio in EVA fustellato. La confezione è concepita come dono da regalare agli amici.
About the A' Design Award di Bronzo
Chinese Zodiac Gift Box Confezione regalo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Chinese Zodiac Gift Box Confezione regalo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Chinese Zodiac Gift Box Confezione regalo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
- Dimensions & Packaging
- Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
- Tags
- Chinese Zodiac
- Production Technology
- The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
- Design Challenge
- Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
- Research
- In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience - Inspiration
- This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
- Project Duration
- The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
- Operation Flow
- The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
