Oro Interni · 2026
V6 Lifestyle Art Emporium Showroom di arredamento
by Xiang Li
- A' Design Award d'Oro 2026 in Interni
- CLIENT: DeRUCCI V6 Home
- Estimated Number of Design Views: 55,715
- Verification code E9761FC533 · Verify this award
Colors
About V6 Lifestyle Art Emporium Showroom di arredamento
V6 Lifestyle Art Emporium è uno showroom di arredamento di 1300 metri quadrati. Gli interni seguono una narrazione ispirata alla passeggiata nel giardino, che trae spunto dai percorsi dei giardini classici cinesi. I visitatori si muovono attraverso scene collegate tra loro e ogni area racconta una storia diversa grazie a transizioni morbide, vedute inquadrate e suoni d'ambiente. Le disposizioni modulari consentono di riorganizzare gli allestimenti al variare delle collezioni. Gli ambienti vanno da intimi angoli con divani a installazioni specchiate. Il progetto trasforma una sala espositiva funzionale in un percorso spaziale guidato che esprime il carattere del marchio.
About the A' Design Award d'Oro
V6 Lifestyle Art Emporium Showroom di arredamento ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che V6 Lifestyle Art Emporium Showroom di arredamento sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. V6 Lifestyle Art Emporium Showroom di arredamento crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
- Dimensions & Packaging
- 1300 square meters
- Tags
- Showroom, Exhibition
- Design Challenge
- The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
- Research
- The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
- Inspiration
- Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
- Project Duration
- The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
- Operation Flow
- Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
- Image Credits
- SFAP
