Press Release
Spiderweb Key Visual by Mateus Morgan de Aguiar Is Granted the Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Mateus Morgan de Aguiar of Morgan Studio honored for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Spiderweb Key Visual by Mateus Morgan de Aguiar of Morgan Studio has been granted the Golden A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Spiderweb Key Visual
The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.
About Mateus Morgan de Aguiar
General graphic designer with more than 12 years experience in the market. Specialist in 3D (organic modeling and hard surface) and Design. Owner of a Design Studio recently with two partners, having attended clients such as Vivo, Amanco, C & A and Editora Abril: Superinteressante and Mundo Estranho, offering quality work for large Brazilian clients. I have a lot of knowledge in the footwear industry, where I attended all the biggest brands in the city where I was born, which is known as the national capital of men's shoes.
About Morgan Studio
Studio located in the interior of Brazil, has been working in the area since the year 2017, offering a high quality for the best brands of the world.
Award Record
With this recognition, Mateus Morgan de Aguiar of Morgan Studio is a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://desingers.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/115823
- A' Design Award Page: https://competition.adesignaward.com/115823
- Media Showcase: https://www.designnewsroom.com/!115823
- Laureate Profile: https://desingers.org/d/236499
- Further Information from the Laureate: http://bit.ly/2XvrRwl
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Spiderweb Key Visual
- Function
- Key Visual
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Dark Slate Gray, Dim Gray, Dark Olive Green and Peru
- Images
- 5
The Recognition
- Laureate
- Mateus Morgan de Aguiar
- Country
- Brazil
- Brand
- Morgan Studio
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115823
Credits
- Team
- Mateus Morgan and Caique Fernando
Design Details
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Realization and Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Operation and Interaction
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Project Duration and Location
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Specifications
- Width 5000px x Height 3488px 300dpi
- Keywords
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
