Press Release
MontGras Handcrafted Wine Packaging by Ximena Ureta Receives the Golden A' Design Award in Packaging Design
Ximena Ureta recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ MontGras Handcrafted Wine Packaging by Ximena Ureta, designed for MontGras, has been granted the Golden A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About MontGras Handcrafted Wine Packaging
MontGras Handcrafted is a wine label series created for five Chilean wines made from rare grape varieties harvested in 2020. Each label merges two pieces of art, the signature of the winemaker and a different typographic treatment of the vintage number, while a shared graphic line unites the five designs. The labels are printed on self-adhesive, uncoated, water-resistant paper that resists aging and ultraviolet light. Gold foil, die cutting, silkscreen varnish with relief and a matte protective varnish complete the finish. A wax capsule seals each bottle.
About Ximena Ureta
"Ximena Ureta is a prominent Chilean designer, founder of Ximena Ureta Design Studio. Her main achievements include the creation of innovative and emotional designs, which combine artistic and technical elements with great sensitivity. Her advantage lies in her ability to connect with the public through her creations, conveying powerful messages and generating unique experiences. She contributes to society through her work as a designer, creating works that inspire, excite and raise awareness. Her unique style and commitment to excellence make her an interesting and relevant professional in the field of design."
Award Record
Ximena Ureta is a winner of 10 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://desingers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/129606
- A' Design Award Page: https://competition.adesignaward.com/129606
- Media Showcase: https://www.designnewsroom.com/!129606
- Laureate Profile: https://desingers.org/d/223469
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- MontGras Handcrafted Wine Packaging
- Function
- Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- MontGras
The Recognition
- Laureate
- Ximena Ureta
- Country
- Chile
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #129606
Credits
- Team
- Francisca Furgones and Paulina Larrain
- Image Credits
- Image #1, #2, #3, #4, #5: Jorge Brantmayer.
Design Details
- Unique Properties
- MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines. The specifications for vines, valleys and winemakers are... White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini. Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
- Inspiration
- MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
- Research
- There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
- Challenge
- The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them. Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
- Realization and Technology
- Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
- Operation and Interaction
- This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
- Project Duration and Location
- The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
- Specifications
- Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light. Bordeaux Label Dimension: 10.5 x 8 cm. Burgundy Label Dimension: 8.5 x 9.7 cm. Wax capsule.
- Keywords
- Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
