Press Release
Uxda Is Honored with the Golden A' Design Award for AI Conversational Banking Mobile App in Mobile Technologies, Applications and Software Design
Uxda acknowledged for mobile technologies, applications and software design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that AI Conversational Banking Mobile App by Uxda has been granted the Golden A' Design Award in the Mobile Technologies, Applications and Software Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding AI Conversational Banking Mobile App
Bella is a mobile banking application based on a conversational interface. Banking services are delivered through text chat and voice commands instead of menus and buttons. Customers can check account balances, make payments, save, invest, donate and request financial advice by typing or speaking a simple instruction. The application confirms each request before carrying it out, and a virtual assistant supports related lifestyle actions. The design aims to make banking more natural, accessible and convenient for everyday use.
About Uxda
A well-known UX design agency that is 100% focused on finance digital UX solutions has transformed 150+ ordinary digital financial services into extraordinary ones using its unique methodology in 39 countries. UXDA's unique methodology and design innovation have been awarded TOP globally famous awards: Red Dot Design Award, IF Design Award, and A' Design Award. Also, UXDA has become a well-known influencer in the field of financial UX, with a following of 200K financial industry professionals from 127 countries. Digital financial services architected and designed by The UXDA ease the lives of millions of people worldwide.
Award Record
With this recognition, Uxda is a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://desingers.org/design-category/mobile
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/148799
- A' Design Award Page: https://competition.adesignaward.com/148799
- Media Showcase: https://www.designnewsroom.com/!148799
- Laureate Profile: https://desingers.org/d/228696
- Further Information from the Laureate: https://tinyurl.com/bdddt5za
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- AI Conversational Banking Mobile App
- Function
- Mobile App
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Black, Midnight Blue, Indigo, White and Rebecca Purple
- Images
- 5
The Recognition
- Laureate
- Uxda
- Country
- Latvia
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148799
Credits
- Team
- Alex Kreger | UX Strategist, Linda Zaikovska-Daukste | UX Strategist, Inese Zepa | Lead UX Architect, Santa Paegle | UX Architect, Andrew Yeliseyev | Art Director and Dmitry Kustov | Lead UI Designer
- Image Credits
- UXDA LLC
Design Details
- Unique Properties
- This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
- Inspiration
- AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
- Research
- Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
- Challenge
- Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
- Realization and Technology
- Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
- Operation and Interaction
- As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
- Project Duration and Location
- Project started in November 2019 and finished in November 2020
- Specifications
- When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
- Keywords
- mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
