Press Release
Platinum A' Design Award in Scooter Design Goes to Pure Advance Flex Electric Scooter by Pure Electric
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Pure Electric for scooter design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Pure Advance Flex Electric Scooter by Pure Electric has been granted the Platinum A' Design Award in the Scooter Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
More About Pure Advance Flex Electric Scooter
Pure Advance Flex is a folding electric scooter designed for urban travel. The rider stands in a natural, forward-facing stance, with the feet apart, which gives a more stable and comfortable ride than a traditional scooter. Several folding features allow the scooter to fold into a compact package for storage in small spaces and for multi-modal journeys. The scooter supports its own weight at every stage of the folding process, so folding and unfolding can be done through simple touch points. The frame is a hydroformed aluminium chassis, and every component was selected to keep the weight low.
About Pure Electric
Pure Electric is an e-scooter company that truly believes the future is electric. They are on a mission to make travel better for everyone. Pure Electric aims to lead the category to new heights, with a team of world-class designers and engineers from some of the most forward-thinking companies on the planet, creating smart solutions to real-world problems. Based in our Bristol offices, they are reinventing the e-scooter, prioritising riders’ ever-higher standards of performance, ride quality and safety.
Award Record
Pure Electric is a winner of 1 A' Design Award, including this recognition.
About the A' Scooter Design Award
The A' Scooter Design Award is an international industrial design competition recognizing good scooter designs by scooter designers and manufacturers worldwide. The competition is organized within the A' Design Award & Competition and is open to scooter designers, industrial design studios, product designers and scooter brands from all countries. Entries typically include electric scooters, kick scooters, mobility scooters, folding scooters, off-road scooters and three-wheeled scooters. Awarded scooter designs are published at https://desingers.org/design-category/scooter
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/149070
- A' Design Award Page: https://competition.adesignaward.com/149070
- Media Showcase: https://www.designnewsroom.com/!149070
- Laureate Profile: https://desingers.org/d/340065
- Further Information from the Laureate: https://www.pureelectric.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pure Advance Flex Electric Scooter
- Function
- Electric Scooter
- Category
- Scooter Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dark Slate Gray, Dark Gray, Gray, Dim Gray and Lavender
- Images
- 5
The Recognition
- Laureate
- Pure Electric
- Country
- Great Britain
- Recognition
- Platinum A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149070
Credits
- Team
- David Leonard
Design Details
- Unique Properties
- Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
- Inspiration
- The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
- Research
- Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
- Challenge
- While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
- Realization and Technology
- The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
- Operation and Interaction
- A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
- Project Duration and Location
- The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
- Specifications
- Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
- Keywords
- scooter, electric scooter, folding, transport, mobility
