Press Release
Mateus Morgan Is Honored with the Silver A' Design Award for Jotape 3D Duo Key Art Image in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Mateus Morgan of Morgan Studio honored for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Jotape 3D Duo Key Art Image by Mateus Morgan of Morgan Studio has been granted the Silver A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Jotape 3D Duo Key Art Image
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed. The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall. The biggest challenge was that through a few elements and textures the sensation the product needed.
About Mateus Morgan
General graphic designer with more than 12 years experience in the market. Specialist in 3D (organic modeling and hard surface) and Design. Owner of a Design Studio recently with two partners, having attended clients such as Vivo, Amanco, C & A and Editora Abril: Superinteressante and Mundo Estranho, offering quality work for large Brazilian clients. I have a lot of knowledge in the footwear industry, where I attended all the biggest brands in the city where I was born, which is known as the national capital of men's shoes.
About Morgan Studio
Studio located in the interior of Brazil, has been working in the area since the year 2017, offering a high quality for the best brands of the world.
Award Record
This recognition makes Mateus Morgan of Morgan Studio a winner of 7 A' Design Awards. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://desingers.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/150593
- A' Design Award Page: https://competition.adesignaward.com/150593
- Media Showcase: https://www.designnewsroom.com/!150593
- Laureate Profile: https://desingers.org/d/236499
- Further Information from the Laureate: https://www.behance.net/gallery/165464033/Jota-Pe-3D-Duo
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jotape 3D Duo Key Art Image
- Function
- Key Art Image
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dark Gray, Dark Slate Gray, Silver, Black and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Mateus Morgan
- Country
- Brazil
- Brand
- Morgan Studio
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150593
Credits
- Team
- Mateus Morgan, Gabriel Longo and Mateus Morgan, Carlos Masson
Design Details
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Realization and Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Project Duration and Location
- 2 months, Franca, Brazil
- Specifications
- 5000 x 5000px 300dpi
- Keywords
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
