Press Release
Ghaffari Exhibition Booth by Mohammad Hakiminia Wins the Silver A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
Mohammad Hakiminia honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for Ghaffari Exhibition Booth by Mohammad Hakiminia, designed for Ghaffari Chemical Industries Corp.. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Ghaffari Exhibition Booth
Ghaffari is an exhibition booth designed for a chemical industries company. The booth covers 400 square meters in Hall 6 of the Tehran International Exhibition Center. A large television wall is placed along the primary axis of the site and presents varied brand content. The screen is recessed, which redefines the boundary between the booth and the public corridor and forms a stage-like transitional area. The remaining part of the axis serves as the main entrance. The booth also holds a studio space for product demonstrations, an interview area and a photography spot.
About Mohammad Hakiminia
I, Mohammad Hakiminia, as an architect, am deeply committed to the integrity of conceptual originality as the core of artistic expression. My practice is centered on the development of innovative, diagram-driven ideas that inform and shape architectural thought.
Award Record
This recognition makes Mohammad Hakiminia a winner of 1 A' Design Award.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. It is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Typical entries include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. The awarded exhibit designs are published at https://desingers.org/design-category/trade-show
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/171011
- A' Design Award Page: https://competition.adesignaward.com/171011
- Media Showcase: https://www.designnewsroom.com/!171011
- Laureate Profile: https://desingers.org/d/366869
- Further Information from the Laureate: https://www.ghaffari.co/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ghaffari Exhibition Booth
- Function
- Exhibition Booth
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Dim Gray, Dark Slate Gray, Gray, Black and Orange
- Images
- 5
- Client
- Ghaffari Chemical Industries Corp.
The Recognition
- Laureate
- Mohammad Hakiminia
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171011
Credits
- Image Credits
- -
Design Details
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Research
- • A studio-like space for product testing and new product demonstrations • An area for interviews • A designated spot for photo opportunities and brand engagement
- Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Realization and Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Operation and Interaction
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Project Duration and Location
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Specifications
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Keywords
- Ghaffari, Exhibition, Design, Architecture
