Press Release
Taizhou Hake Technology Co., Ltd Is Honored with the Silver A' Design Award for N Plus Magic House Cattery in Pet Care, Toys, Supplies and Products for Animals Design
Taizhou Hake Technology Co., Ltd acknowledged for pet care, toys, supplies and products for animals design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category for N Plus Magic House Cattery by Taizhou Hake Technology Co., Ltd. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding N Plus Magic House Cattery
N Plus Magic House is a modular cat house designed for home use. The structure is built from standardized cube units that can be combined, expanded and taken apart. Users insert the cage pieces into connector slots and stack them like building blocks to form the desired shape. No special tools or skills are needed. The main body is made of PP resin, while transparent parts are made of PET so owners can see their pets. The rear section uses carbon steel mesh. The layout can be adapted to different rooms and to the habits of each cat.
About Taizhou Hake Technology Co., Ltd
HAKE is a provider of tailor-made pet supplies in respect of research and development, design, and production. It currently serves dozens of companies and platforms across various regions, including the European Union, the United States, Japan, mainland China, Hong Kong, Macao, and Taiwan. The company is recognized for its international collaborations, offering a wide range of products from pet houses to various accessories and innovative smart pet supplies.
Award Record
With this recognition, Taizhou Hake Technology Co., Ltd is a winner of 1 A' Design Award.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Typical entries include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. The awarded pet supply designs are published at https://desingers.org/design-category/pet-care
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/171377
- A' Design Award Page: https://competition.adesignaward.com/171377
- Media Showcase: https://www.designnewsroom.com/!171377
- Laureate Profile: https://desingers.org/d/364654
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- N Plus Magic House Cattery
- Function
- Cattery
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Dark Gray, Gray, Silver, Dark Olive Green and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Taizhou Hake Technology Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171377
Credits
- Team
- Chen Hao, Xu Zixi, Zhu Mengying
- Image Credits
- Taizhou HAKE Technology Co., Ltd
Design Details
- Unique Properties
- The N plus Magic House restructures the conventional cat house through modularized design. Its fundamental structure comprises standardized units that allow for flexible combination, expansion, and disassembly. This design addresses the living and play needs of cats, allowing users to tailor the configuration based on spatial conditions and the habits of pets. Unlike traditional cat houses that typically serve a single function, it harmonizes with diverse placement scenarios.
- Inspiration
- Many pet owners consider their cats as integral family members and seek cat houses that not only accommodate their pets living needs but also provide ample space for play and interaction to fulfill their emotional well-being. However, intricate and engaging cat house designs may impose limitations on the placement options for users, narrowing the range of target customers. In contrast, a modular design caters to individual preferences, offering greater versatility and adaptability.
- Research
- During the initial phase of development, the team gathered data on cats behavioral patterns, preferences, and the expectations of pet owners regarding cat houses. Additionally, they conducted an analysis of the strengths and weaknesses of the products available in the market, allowing them to leverage strengths and mitigate weaknesses in their design process.
- Challenge
- A notable challenge was to maintain the flexibility of the cube unit without compromising the overall stability of the assembled structure. To address this, the team enhanced existing connectors and tailored a high-strength, durable connector for the cat house. This innovative connector features a precise slot structure that would support greater weight and pressure, while its added non-slip texture design enhances friction with the cube unit, preventing loosening or detachment in use.
- Realization and Technology
- The N plus Magic House is fabricated through injection molding, automatic wire welding, and plastic spraying processes, so that the overall design aligns with the behavioral and safety requirements of cats. Constructed from high-quality PP resin, the cage is impact-resistant and eco-friendly. The transparent components are made from PET, allowing owners to monitor their pets at ease. The rear section features Q195 carbon steel mesh that offers strength and durability.
- Operation and Interaction
- The components and modules of the N plus Magic House are designed to be independent and interchangeable with a secure connection maintained. Users are not required to possess advanced tools or specialized skills, but simply insert the cage pieces into the connector slots and stack them like building blocks to form the desired shape of the cat house. Furthermore, the design allows for easy disassembly and reassembly at any time, enabling users to continually modify and enhance their cat personal space in accordance with their pet growth and preferences.
- Project Duration and Location
- The project commenced in July 2023 in Taizhou, Zhejiang Province, and wrapped up in November 2024, also in Taizhou, Zhejiang Province. Subsequently exhibited in November 2024 at Megazoo Korea.
- Keywords
- Cattery, Modular, Flexible, Personalized, Expanded
